Privacy Policy

Privacy Policy

Effective Date: 2025-03-27
Company Name: The Sales Company West AB
Company Number: 559329-1270
Website: www.posterinc.com

1. Introduction

At Poster Inc, operated by The Sales Company West AB, your privacy is important to us. This Privacy Policy explains how we collect, use, and safeguard your personal data in compliance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and applicable Swedish data protection laws.

By visiting our website or purchasing from us, you agree to the practices described in this policy.

2. Data Controller

The data controller for your personal data is:

The Sales Company West AB
Company Number: 559329-1270
Registered Address: Taltrastvägen 32, 429 41 Kullavik
Email: info@posterinc.com

3. What Personal Data We Collect

We may collect the following types of personal data:

  • Contact information: name, email address, phone number, billing and shipping address

  • Order details: items purchased, order history, payment method (note: we do not store full credit card details)

  • Account information: username, encrypted password (if you create an account)

  • Communication data: customer service interactions, reviews, survey responses

  • Technical data: IP address, browser type, device information, referral URL, and website usage

  • Marketing preferences: newsletter sign-ups or preferences related to marketing communication

4. Why We Collect Your Data

We collect your data for the following purposes:

  • To process and fulfill your orders

  • To manage customer service and communication

  • To send you relevant updates, offers, and marketing (with your consent)

  • To improve our website, services, and user experience

  • To comply with legal obligations (e.g. accounting and tax regulations)

  • To prevent fraud or misuse of our services

5. Legal Basis for Processing

We process your data in accordance with Article 6 of the GDPR, based on:

  • Contractual necessity: when fulfilling an order or service agreement

  • Legal obligation: when required by law (e.g. tax reporting)

  • Legitimate interest: for customer support, website improvement, and fraud prevention

  • Consent: for email newsletters and marketing communications

You can withdraw your consent at any time by contacting us or using the unsubscribe link in our emails.

6. How Long We Keep Your Data

We retain your personal data only as long as necessary for the purposes outlined in this policy or to comply with legal obligations:

  • Order and transaction data: retained for 7 years (in compliance with Swedish accounting laws)

  • Account data: kept until you request deletion

  • Marketing data: retained until you unsubscribe or request removal

7. Sharing Your Information

We only share your personal data with trusted third parties and only when necessary:

  • Payment providers (e.g., Stripe, Klarna, PayPal)

  • Shipping partners (e.g., UPS, DHL, PostNord)

  • Email marketing platforms (with your consent)

  • IT and cloud service providers

  • Authorities when legally required

All third parties are subject to data processing agreements and comply with GDPR standards.

8. Your Rights Under GDPR

As an EU resident, you have the following rights:

  • Right to access – Request a copy of your personal data

  • Right to rectification – Request correction of incorrect or incomplete data

  • Right to erasure – Request deletion of your data (“right to be forgotten”)

  • Right to restrict processing – Request limited use of your data

  • Right to data portability – Request a copy of your data in a readable format

  • Right to object – Object to processing based on legitimate interests or direct marketing

  • Right to lodge a complaint – Contact the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, www.imy.se) if you believe your data is being misused

To exercise your rights, please contact us at support@posterinc.com

9. Cookies

Our website uses cookies to improve user experience and functionality. For details on what cookies we use and how to manage them, please read our Cookie Policy.

10. Data Security

We take appropriate technical and organizational measures to protect your personal data, including encryption, access control, secure servers, and regular security audits.

11. International Transfers

Your data is primarily stored within the EU/EEA. If we work with partners or services located outside the EU/EEA, we ensure appropriate safeguards are in place (e.g. Standard Contractual Clauses or Privacy Shield certifications).

12. Changes to This Privacy Policy

We may update this Privacy Policy to reflect legal requirements or business changes. The latest version will always be available on our Website with the effective date at the top.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, you can contact us at:

📩 support@posterinc.com
The Sales Company West AB
Company Number: 559329-1270